What we measure.

What is measured

• Which screen you are on — home, a lobby, a match, the standings.
• Which mode you chose, and which characters you seated.
• The shape of a match — how many people, how many characters, at what difficulty, how long it ran and how it ended.
• Whether a feature was used — the chat bar, the speed control, a wall, the chained six.
• Which pages get read on this site, and which links get pressed.

What is not

• Nothing you say. Chat is a conversation between people at a table. Only that it happened, and how long it was.
• No join codes. A code is a way into somebody's table for an evening; it never leaves the game.
• No names, addresses or photographs. A signed-in player is a random identifier that means nothing outside this project.
• No advertising. Advertising storage is never requested, because there is no advertising in this product.

Turning it off

Until you answer the bar at the foot of the page, nothing is stored on your device and the numbers are anonymous and aggregate. Saying no keeps it that way for good.

In the game, the same switch lives in Settings → Anonymous usage data, and it can be turned off again at any point.

Measurement uses Google Analytics 4 in Consent Mode, with advertising features off.

If you make a profile

You do not have to. Ludoo plays as a guest with no account and nothing kept anywhere but the phone in your hand. A profile exists so your record follows you to another device, and this is everything it involves.

What we hold

• Your sign-in — an email address, or the fact that you used a Google account. Held by Firebase Authentication.
• A display name, which you choose and other players see.
• A photograph, only if you add one.
• Your record — matches played and won, placings, points, and the playing habits the characters remember.
• Your friends, and who asked whom.
• What you have unlocked, and what it cost in points.
• Bug reports you send, with the recent log lines you chose to attach.

Who else sees it

• Other players at your table see your display name, your photograph and your badge. Nothing else.
• The ladder shows your display name and your record.
• Google, as the company running the servers and the sign-in. Firebase Authentication, Firestore and Cloud Run.
• Nobody else. We do not sell it, we do not advertise with it, and we do not pass it to anyone to advertise to you.

Talking at a table

What you type at a table is sent to the people at that table and kept with the game while it lasts, so somebody joining late can read what was said. It is not measured, not analysed and not used to train anything. Character replies are generated by Google's Gemini from the recent conversation and the state of the board.

How long it is kept

Your profile and record are kept until you delete your account. Tables and the talk on them are discarded once a game is finished or abandoned. Bug reports are kept while they are still useful, with your name removed if you delete your account.

Deleting it

From Profile → Account → Delete account, at any time, and it happens immediately. What is deleted, and what is kept.

Your rights

You can ask what we hold about you, ask for it to be corrected, and have it deleted. Deletion you can do yourself; for the other two, write to hello@ludoo.online and we will answer within a month.

Ludoo is in closed testing and is not yet sold anywhere. Data-protection law differs by territory, and the formal parts of this notice — who the controller is, the lawful basis for each purpose, and where data is transferred — are being written with legal advice before Ludoo launches publicly. What is above is what actually happens today.

Questions: hello@ludoo.online. Our terms of use.